Le Festival des Moments Magiques Disney - Made in Les Chinois
2011 est l'année du Festival des Moments Magiques au parc Disneyland Paris. L'agence a réalisé un site HTML participatif où les internautes sont invités à partager leurs souvenirs Disneyland Paris. Un site vivant durant toute l'année avec différents jeux concours et instants gagnants. http://frl-moments-magiques.disneylandparis.fr/content/ 2011 is the year of the Disney Magical Moments Festival. Disneyland Paris wanted to develop its communication by adding a strong emotional dimension in order to increase the number of visits. Constraints: mini-website available in 7 languages ​​for 11 countries, optimized SEO, and accessibility from tablets and iPhone. The marketing objectives were clear: increase the intention to visit the parc, generate sales of tickets and stays, and collect qualified data. A site whose heart is the user generated content (photos or video). The agency realized a participating HTML website. The users are invited to share their Disneyland Paris memories. The site proposes throughout the year various sweepstakes and instants win. Two Flash modules are also available: first, users can win a 3D album, when they share more than 5 pictures or videos and then an innovative video customization module.
